The new festival took place in what will in time become Otterpool Park, a new garden town that will add a new dimension to Folkestone & Hythe, a district of Kent that prides itself on its cultural links and boundless creativity.

Having worked with Otterpool Park on their own rebrand including a refresh of their vision and values, Pillory Barn was tasked with creating the identity for this new festival. The brand needed to reflect the energy, vibrancy and family feel of the event, visualising the themes of creative wellbeing and celebrating the event’s mission statement; ‘the amazing things you can do with your body’.

Creatively inspired by the energy of the festival, we opted for a bold and punchy style, capturing a vibrant, upbeat and family friendly feel. The brand’s simplicity was intentional, allowing it to stand strong alongside any illustrative style year-on-year.

The illustrative style was inspired by tarot cards, and gave a nod to the Otterpool Park brand graphic elements (the star, the petals/leaves, the moon) but rethinking them in a new way. It captures the symbolism and spirituality of tarot cards, mirroring the values of wellbeing and connection with your body. We also aimed to capture a sense of wonder and mystery to create excitement around the event, reminiscent of visiting the circus as a child.

A wide variety of assets were created for marketing, promotion and wayfinding, including social graphics, advertising, an event guide including a bespoke illustrated map, signage and video content.

As a full-service marketing provider, media relations in the lead up to the event supported the paid media campaign. Through press releases to secure news articles and radio interviews, and capitalising on our close relationships with features editors, we secured widespread coverage in what’s on and diary sections of lifestyle media.